Instagram SEO refers to optimizing your Instagram content so that it can be easily found in search results. When someone searches for a keyword in Instagram’s search box, you want your account and content to be near the top of the list. How can you make it happen?
#1. Use Primary Keywords In Your Username
When creating your Instagram username, make sure you know your primary keyword. Instagram’s algorithm shows profiles that include the primary keyword associated with an industry first.
For example, take a clothing shop. You’ll likely type “clothing” into the search bar when you shop for clothes.
You’ll see that the first brands to appear in the search results have this keyword as their username.
#2. Insert Hashtags Strategically
Hashtags are just as important as primary keywords. Although hiding hashtags within comments was a long-standing insider tactic that has been used to manipulate search results, Instagram now confirms that hashtags and keywords should be included directly in the caption.
Using hashtags in your captions is not a good idea. These rules should be applied to hashtags:
- Use only relevant hashtags
- Limit your use of hashtags to three to five per post
- Mix and match well-known, special, and specific hashtags (think brand-related or campaign-related).
- Use hashtags such as #explorepage only if they are relevant or too generic.
#3. Add Alt Text To Images
Alt text functions the same way on Instagram as it does on the internet. It is a description of a picture or video that allows people with visual impairments access to the material.
Alt text can help you communicate your message even if the photo doesn’t load. Alt-text is helpful for website SEO and blog posts. It also helps with Instagram.
Instagram alt text helps the platform to better understand your content and determine if it is relevant for a particular search.
#4. Include Keywords In Your Bio Description
Your bio on Instagram is a short description of your business in 150 words. Your bio is the next thing that your audience will see after your username.
If your primary keyword is “clothes,” your secondary keywords could be “women’s clothing,” baby clothes,” dresses, tops, etc. This can be incorporated into your bio in a subtle way.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a SEO St Petersburg company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.