According to Forbes, over 40% of businesses do not have a website. This is significant because the internet has been a big part of our lives for years now. Especially today, when we are dependent on the internet for nearly everything we do.
For example, whenever we need to buy something or find out more about something, we look it up on Google. Or when there is some news that we want to know more about, we will check it out on social media platforms like Facebook. However, if you don’t have an online presence, you will be missing out on all these opportunities and more. Contact Wicko design for more information.
Why Is It So Important?
Here are some reasons why having a website is important:
Marketing: There is no other way to grow your business than by marketing your product or service. And most of it is done online today. In fact, according to a report by HubSpot, 81% of people research products and services before making a purchase decision. And 70% of people will read at least 3 pieces of content before talking to one of the sales reps from that company.
Just because you are a small business doesn’t mean you should not have a website. If anything, your business needs a well-organized, easy-to-use website to maintain and grow your customer base.
A website can be used to accomplish many different things for your business:
- It allows customers to find you online.
- It gives customers access to more information about your business, including hours of operation, contact information and product details.
- It helps existing customers feel more connected with your business by providing a place where they can go for help and additional information.
- It offers an interactive way for customers to voice their opinions or concerns about your business or products/services.
This way, you can specify various features of your website like the URL, how fast it loads, and what kind of content it has. Many times when you search for something on Google, you’ll get a website link as a result. This is because Google looks at your website and determines if it has the right content to answer the query being made.
This way clients can access your business information 24/7 without needing to call or email someone in particular. For example, if you have a hotel business, you can list all the amenities and services that you offer on your website. A client can simply go through this information online and book the service they need without needing to speak to anyone.